It was less than a year ago when sex columnist and provocateur Dan Savage and his husband Terry Miller founded It Gets Better, an Internet-based project in response to the suicide of gay teenagers who were bullied because they were either gay or suspected by their peers to be gay.
Savage, whose column is published weekly in CL, has said the goal has been to prevent suicide among LGBT teenagers by having gay adults record videos communicating the message to gay youth that their lives will improve.
Since then it's become a phenomenon, with over 10,000 videos recorded by politicians, celebrities and sports teams. President Obama, Nancy Pelosi, Secretary of State Hillary Clinton, comedian Sarah Silverman are just a few of those names.
A few months ago, the San Francisco Giants became the first professional sports organization to record an "It Gets Better" video.
Now comes word that our own Tampa Bay Rays have announced their intention to record an "It Gets Better" video by late August.